Host a night of color event in your salon

Boost your business and enter to win a trip to NYC!

Every salon has them: Color-shy clients who – for whatever reason – haven’t yet booked a haircolor service. Boost your haircolor business by inviting those clients and their friends to a Night of Color event in your salon!

Hosting an event is a fun way to:

* Encourage existing haircut clients to book a haircolor service

* Gain new clients through the invitation to “bring a friend”

* Give your business an overall boost

* Showcase your stylists’ haircolor skills and ability to create customized looks

* Be eligible to win a trip for 4 people to NYC!

How it works:

* Host a “Night of Color” invitation-only event in the salon after-hours

* A Tuesday, Wednesday or Thursday typically has the highest attendance

* Each stylist invites 1 existing non-color client with a friend

* Offer one-on-one haircolor consultations for each attendee and answer client questions

* Color and style live models in advance to showcase various haircolor looks

Hot Tips:

* Attendance is usually higher when invitees can bring a friend to share the experience

* Ask stylists to volunteer their time in order to enhance their stylist-client relationship

* Mark stylists off the schedule a few hours prior to the event to ensure everyone has time to get ready

* Distribute invitations via email, postcard or in-salon flyer two weeks before the event

* Create a budget and timeline for the event and closely monitor that you follow them

* Create gift bags for each attendee. Include product samples, product literature and a special gift

* Provide light snacks and refreshments

* Hold a raffle for 1 free haircolor service or free Color Extend products

* Promote an exclusive salon offer for a future haircolor service with incentive to pre-book that night

o Incentive 1: Percentage off the first haircolor service

o Incentive 2: Complimentary Redken Chemistry treatment with first haircolor  service

Checklist:

6 weeks before

* Decide the day

* Request stylists’ commitment

* Plan your communication pieces—invitations, flyers, etc.

* Create budget and timeline

4 weeks before

* Finalize communication pieces

* Assign team responsibilities and one main point person (for the night)

* Keep budget and timeline up to date

3 weeks before

* Choose models

* Review refreshment options

* Update budget

* Prepare invitations

* Decide on attendee gift

2 weeks before

* Send out invitations

* Confirm catering

* Decide salon atmosphere—flowers, music, etc.

* Finalize the looks to be shown on models

3 days before

* Confirm models and what they should wear

1 day before

* Prep models’ haircolor

* Run through all the details with the team

* Create name tags for all staff working the event

On the day

* Make sure everyone is clear on their responsibilities

* Take pictures!

* Relax and enjoy your Night of Color event